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New Gross Profit per Unit - Retail

Department:

New Vehicle

New Gross Profit per Unit - Retail

$

Calculation

Total gross profit from new retail sales divided by the number of units sold.

DESCRIPTION

The average gross profit made on each new vehicle sold at retail.

Purpose

To evaluate the profitability per unit of new vehicle sales in the retail market.

Interpretation

Did you get it right

Optimal:
A higher profit per unit suggests effective pricing and margin management.
Alert:
Excessively high profit per unit might indicate pricing that could limit sales volume.
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06/15/2024 04:26:37 am