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New Gross Profit Margin (%) - Retail

Department:

New Vehicle

New Gross Profit Margin (%) - Retail

%

Calculation

(Gross profit from retail new vehicle sales / Total retail sales) * 100.

DESCRIPTION

The gross profit margin for new vehicles sold at retail, expressed as a percentage.

Purpose

To determine the profitability of new vehicle sales in the retail market.

Interpretation

Did you get it right

Optimal:
A higher margin indicates good pricing strategies and cost control.
Alert:
Extremely high margins might indicate pricing issues or uncompetitive market positioning.
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06/15/2024 05:26:05 am